Michael Potts

Michael Potts is a UK-based content marketing writer from Sunderland. He specialises in commercial energy issues ranging from procurement to cost management. Michael works with senior experts inside the industry to help businesses across multiple sectors, including hospitality, manufacturing and services, to simplify utilities and help businesses make smart energy decisions.

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A man stands in front of a large Troo logo.

Business electricity explained: What every business needs to know

You didn’t get into business to wrestle with electricity bills, but knowing what you’re using and how to manage costs is more important than ever.

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A hotel staff member helps a customer.

Is my business suitable for renewable energy?

On-site renewable energy for business generation isn’t just for large corporations. Your business could benefit too.

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A man in a high-vis jacket fixing a machine using business energy.

What is BICS? 10,000 businesses could cut electricity costs by 25%

The British Industrial Competitive Scheme (BICS) could reduce electricity costs by up to 25% for around 10,000 UK businesses, according to the...

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A field of yellow flowers with an electricity pylon in the background.

What is RIIO-ET3 and how will it affect your business?

RIIO-ET3 is one of those industry terms most businesses won’t hear about until it starts affecting energy bills.

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A Troo employee helps a customer as their business energy broker.

What does an energy broker do?

Businesses don't always have the time or expertise to navigate volatile energy markets alone.

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A Troo employee sits at her desk advising a customer on business energy procurement.

Business energy procurement: How to buy energy more effectively  

Energy procurement is one of the most crucial decisions a business can make. Power is at the heart of your daily operations.

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A compilation image of energy market charts, a mobile phone, electricity meter and a pylon.

Does the energy price cap apply to businesses?

The energy price cap is frequently talked about in the news, but does it affect business energy contracts?

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A person pressing one of many energy switches on the wall of a business.

How to improve your business energy efficiency to reduce costs

Business energy efficiency isn’t about switching lights off and watching your usage drop.

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An electricity meter on the red brick wall of a building.

Which energy meter is right for your business?

Your business relies on an energy meter, but not every business has the same type installed.

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