Our values.

What we stand for
Running a business comes with enough pressure already. Sorting your energy shouldn’t be one more thing that drags your time, attention, or patience.
We’re here to take that pressure off.
Troo was built for businesses that want clear answers, fair prices, and someone they don’t have to chase when things go wrong. We don’t believe energy should be transactional. We believe it should feel like someone’s got your back.
That’s why everything we do is shaped around three core values:

Fair
We’re independent, meaning we don’t push one supplier over another. We find the right energy solutions based on what’s best for our customers, not what’s best for us.

Transparent
We keep things simple, without industry jargon or hidden fees. Internally, that means open conversations, honest feedback, and clear expectations.

Helpful
We don’t just find businesses an energy contract and walk away. We offer ongoing support, practical advice, and a commitment to making things easier.
Our commitments
Our values are what guide us. But it’s how we work with you day to day that really shows what we stand for.

We listen
We stay curious, asking the right questions to understand what really matters to each business

We deliver
We take ownership, follow through and make sure what we promise gets done

We care
We treat customers challenges like our own and back our advice with real support
Market leading support with Troo Assure.
Good service shouldn’t stop when you sign on the dotted line. That’s why we created Troo Assure, our dedicated support team that’s with you from the moment you join, right through to the end of your contract.
With Troo Assure you get:
Unlimited support, whenever you need it.
Whether it’s a quick question or a complex issue, our team is on hand to sort it. There’s no limit to the number of queries we’ll handle, so you’re never left dealing with energy problems alone.

Billing accuracy and supplier management.
We check your invoices to make sure you’re only paying for what you should. If there’s an issue, we take it up with the supplier, saving you time and frustration.

Proactive contract reviews.
We don’t just check in when it’s time to renew. At least once a year, we’ll review your contract to make sure it’s still working for your business.

Keeping you informed.
Our quarterly newsletter shares market updates, tips, and advice to help you stay in control of your energy.

Trusted by businesses.
Backed by our 5-star Trustpilot rating, we’re committed to providing real, hands-on support that makes a difference.

Putting our values into action
We’ve helped businesses of all sizes take control of their energy. See how we’ve made a difference.
Leek Town FC is taking control of energy costs
Jul 25, 2025
Helping Wills Estate find the right solar setup
Jul 25, 2025
Heaton Stannington FC score an open goal with no cost solar
Jul 25, 2025
How we can help you
If you’re looking for a simpler way to manage energy, we’re here to help.

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