About Troo.
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 Our Story 

Troo was set up with one simple aim: to make energy easier for businesses.

It shouldn’t be this hard to understand what you’re paying for, who to speak to, or what options are actually right for your business. But for a lot of people, it is.

We started Troo to change that.

We’re not here for one-off deals. We’re here for the long haul, helping businesses make confident, informed decisions about energy through our services. From the first conversation to ongoing support throughout your contract, we’re here to make sure you’re in control of your energy costs and sustainability goals.
Andrew Richardson
Rachel Richardson and Andrew Richardson
Rachel Richardson

2016

2016

Andrew and Rachel Richardson launch Troo.

2016

2019

Secures initial funding from Mercia, fuelling early growth.


Rapid expansion leads to outgrowing two offices in Newcastle.

2020

Moves into larger premises at Doxford Park, Sunderland, and strengthens outbound sales operations.

2020

2021

Obtains additional investment from Mercia to support continued growth.

2022

Expands leadership team to scale the business and improve service delivery.


Launches first white-label partnership with the Country Land & Business Association (CLA), broadening support for rural businesses.

2022

2023

Grows white-label partnerships, extending Troo’s expertise to more organisations.

 

Develops a partnership channel to expand reach and deliver energy solutions through trusted networks.

2024

Expands services with a dedicated energy solutions offering, helping businesses cut energy waste and meet sustainability targets.

 What we do 

Managing business energy can be time-consuming and frustrating. Prices change, contracts are often unclear, and choosing the right supplier isn’t always straightforward. We simplify the process, giving businesses the insights they need to stay in control.

Whether it’s finding the right contract, improving efficiency, or exploring greener options, we help businesses take practical steps that make a real difference.

Here's how we help:

Why businesses choose Troo
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We provide support before the contract even starts, helping clear up issues and setting you up for success from day one.
Bolt
We provide a complete energy service, so businesses have one trusted partner for everything.
Clear guidance
We give clear guidance with no jargon and no hidden fees so you can make the right decisions.
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We’re a team of 5* rated energy experts who genuinely care about helping businesses like yours.

 Meet the team 

The people behind Troo bring years of experience in energy and business support. Our leadership team is made up of experts who understand the challenges businesses face and are dedicated to delivering an exceptional customer experience.

Meet the team
Andrew Richardson - CEO
Rachel Richardson - Commercial Director
Peter McLeod - Sales & Marketing director
Peter Roberts - Partnership Director
Stephanie Beadling - Head of Marketing
Ayden De Beer - Finance controller
Matthew Luck - Head of HR
Linzi Potts - Operations manager
Peter Bradley - Change manager
Kieran Simpson - Pricing Manager
Lucy Wilson - Recruitment and Engagement manager
Dean Hogg - Energy Manager

Don't just take our word for it...

Our 4.8 star Trustpilot rating reflects how we've helped businesses like yours take control of their energy.

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Trustpilot
"Troo are a pleasure to deal with and offer a friendly, timely and professional service."
"Troo were really proactive and helpful, making the process really easy and efficient. It makes such a difference only having to deal with one company who you can actually speak to without spending your life on hold."
"Amazing help from this company they got me out of a very poor contract with another company who had miss sold a contract and created a new contract which saved our company thousands of pounds! Thank you so so much."