The Role.
- Own the sales team's performance end to end — setting clear targets, tracking progress, and taking personal accountability for the results delivered
- Provide consistent, on-the-ground leadership to the sales team, driving motivation, accountability, and high performance
- Monitor daily, weekly, and monthly performance metrics — spotting trends, addressing underperformance early, and driving continuous improvement
- Hold individuals to account for their own numbers and behaviours, having honest, constructive conversations when performance falls short
- Design and deliver training interventions that build both product knowledge and sales capability
- Identify skills gaps and put tailored coaching plans in place to support individual and team progression
- Keep the team informed of market shifts, customer trends, and competitor insights, so they sell with confidence and credibility, and always represent the business honestly
- Act as a culture leader — approachable, reliable, and trusted, setting the tone for how we work
- Build a high-performing, supportive team environment where people pull together and hold each other to account
- Report regularly to the Channel Director, presenting KPIs, progress against targets, and development plans, and owning any gaps between the two
About you.
- Proven experience managing or supervising a high-volume outbound sales team, ideally B2B and phone-based.
- Experience in the energy industry is preferable but not essential.
- A strong track record of delivering performance through others — coaching, developing, and inspiring people to exceed targets
- Someone who takes ownership of results, good or bad, and expects the same accountability from their team
- Comfortable working in a fast-paced, KPI-driven environment with a clear focus on results.
- Strong commercial awareness, with a solid understanding of the sales cycle and customer journey, and a genuine focus on doing right by the customer
- Excellent interpersonal and communication skills, with the ability to give feedback that motivates and drives real improvement
- Highly organised, self-motivated, and confident using CRM and reporting tools.
- Resilient and adaptable, able to handle pressure while keeping the team focused and engaged
- Acts with honesty and integrity, and does the right thing even when it's the harder call
- Responsible and consistent, with a strong commitment to upholding company policies and people management practices, while supporting and guiding the team to maintain high standards
- Proactively identify and communicate ideas through the appropriate channels to drive continuous improvements in processes, efficiency, and team performance
- Professional, articulate, and computer literate.
The Package.
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Salary: Negotiable, dependent on experience. Commission in addition to base salary.
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Contract type: Full-time, Permanent, On-site.
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Working hours: We promote a work life balance. Monday to Thursday 9am-5pm, Friday 9am – 3pm
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Location: Sunderland Doxford park – near public transport and on-site parking
The Benefits.
- Competitive commission scheme.
- Clear career progression, with ongoing training, support, and development.
- 28 days' holiday (Including bank holidays) — never evenings or weekends.
- On-site parking.
- The opportunity to study for registered qualifications.
- Free corporate gym membership at David Lloyd Clubs (luxury gym, swim, and racquet club).
- In-house training team.
- Your birthday off, paid.
