Cookies Policy - what we track when you visit our site and why | troo
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Cookies Policy.

Our Cookies Policy

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. We use cookies and other online tracking devices such as (specify, e.g. web beacons, action tags, Local Shared Objects, single-pixel gifs) on this website to: (specify as appropriate, e.g.:)

  • keep track of the bids made by utility suppliers to you
  • keep track of any bids accepted by you
  • recognise you whenever you visit this website (this speeds up your access to the site as you do not have to log on each time)
  • obtain information about your preferences, online movements and use of the internet
  • carry out research and statistical analysis to help improve our content, services and to help us better understand our customer requirements and interests; and
  • target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and
  • make your online experience more efficient and enjoyable.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you – but only where you voluntarily provide it (e.g. by completing an online form) or where you register for services from us.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

Details of our cookies

The cookies we use on our site fall into four categories:

Strictly necessary cookies

These cookies that are needed for our website, products or services to function properly. We use the following cookies:

ASP.NET_SessionIdUsed to identify the user and their session on the server. The session being an area on the server which can be used to store data in between http requests. Without this, users would not be able to login and use the site.

Performance cookies

These cookies are used to collect anonymised information about how visitors use our website, products and services, for instance which pages visitors go to most often, and if they get error messages from web pages. We use these cookies to help improve how our website, products and services work.

_gaUsed by Google Analytics to distinguish users.
_gidUsed by Google Analytics to distinguish users.
_gatUsed by Google Analytics to stop too many requests to the server.

Functionality cookies

These cookies allow our website, products and services to remember choices you make and provide enhanced, more personal features.

shown_new_offersUsed on the customer dashboard page to stop the user from seeing the “new offers available” message. Expires after 30 minutes.
cookie_notice_acceptedCheck if cookies have been accepted.


There is a notice on our home page which describes how we use cookies and which also provides a link to our Privacy Policy. If you use this website after this notification has been displayed to you we will assume that you consent to our use of cookies for the purposes described in this Privacy Policy.]

Third-party cookies

We work with third-party suppliers who may also set cookies on our website, for example Facebook, Twitter and Linkedin.  These third-party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to: or